[Read] Taylor Swift is TIME's Person of the Year: what is "the Swift effect"?

Economists talk of 'funflation'*, some describing the staggering* economic impact of Taylor Swift's Eras tour in the US (and now globally), others even call it 'the Taylor Swift factor'.

Recently, the superstar singer was named TIME Magazine's Person of the Year, a distinction previously held by Barack Obama, Donald Trump, Greta Thunberg or Elon Musk to name a few, heralding* "the individual who most shaped the headlines over the previous 12 months, for better or for worse" since 1927.

What can explain Swift's astonishing success and the sheer power wielded by superstars from the world of music, sports and entertainment, new billionaires who seem to generate more impact than politicians?

Read here for TIME Magazine's explanation of their choice.

Read here on the new concept of "funflation"and why, as Americans continue to deal with an economic crisis affecting their cost of living, they are still prepared to spend a lot of money on entertainment tickets: "It's getting expensive to have fun" (The Wall Street Journal).

Finally, an article from Le Monde reveals how the star is boosting the US economy and could also weigh in on the 2024 presidential election.